RAVEN TRUST

Raven Trust

Root to Rise Yoga & Meditation Fundraiser

Date: November 27, 2019
Collaborators: RAVEN Trust, Patagonia Vancouver

RAVEN Trust is a non-profit organization that supports First Nations’ constitutional rights through a legal defence fund.

Root Creative participated in the week to end TMX, an awareness and fundraising campaign to challenge the Trans Mountain Pipeline Expansion.

We hosted an event at Vancouver’s Patagonia store in Kitsilano, as part of our Root to Rise yoga and meditation series, which was developed to support the mental health and well-being of entrepreneurs.

The 20-person event opened with remarks from Jeff Nicholls, a lawyer and RAVEN board member, followed by two short videos from First Nations communities addressing the TMX challenges.

Yoga and meditation were led by Steve Fazarri and Dora Kamau. Through ticket sales and online donations, we raised $1,500.

Root Creative developed the event concept, and was responsible for promotion which included traditional tactics like hanging posters in participating store fronts along famed West 4th Avenue, along with digital promotion on our own and our partners’ social media channels. Additionally we managed ticket sales, and event execution including sourcing a public speaker, class instructors, and videos.

The event was captured in photo and video by Brandon Artis and Danica Artis. Additionally, we managed ticket sales, and event execution including sourcing a public speaker, class instructors, and videographer, and photographer.

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